| 000 | 00572cam a22001694a 4500 | ||
|---|---|---|---|
| 008 | 140923b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0750650273 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bACE |
||
| 100 | _aAce Cathy | ||
| 245 | _aSuccessful Marketing Communications : A Practical Guide to Planning and Implementation | ||
| 260 |
_aOxford _bButterworth _c2001 |
||
| 300 | _a210p. | ||
| 650 | _aMarketing Management | ||
| 906 | _a39 | ||
| 999 |
_c26 _d26 |
||