000 00609pab a2200193 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bGan
100 _aGanesan P
245 _aBrand Switching: a Study of Rural Consumers
250 _a2
260 _a
_bApr 2003
_c0
300 _a36-40 pp.
490 _v27
650 _aRural Consumers, Brands
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR5928.pdf
906 _a17399
999 _c25874
_d25874