000 00552pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aTiwari S
245 _aBusting Brand-Snatchers
260 _aBMA Review
_bNov-Dec 2001
_c0
300 _a14-16pp.
650 _aBrand Building
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR4300.pdf
906 _a16893
999 _c25651
_d25651