000 00538pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aNarayanan A V G
245 _aFake's Sake
260 _aIndian Management
_bOct-01
_c0
300 _a60-62pp.
650 _aFMCG
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR4191.pdf
906 _a16784
999 _c25542
_d25542