000 00547pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aGupta I.
245 _aCornered
260 _aBusiness World
_b30 Jan-5 Feb 2001
_c0
300 _a20-26pp.
650 _aHindustan Lever
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR3558.pdf
906 _a16153
999 _c24911
_d24911