000 00581pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aShahaf M.A.
245 _aIntegrated Marketing Communications
260 _aUdyog Pragati
_bJuly-Sept 2000
_c0
300 _a38-42pp.
650 _aMarketing Communication
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR3360.pdf
906 _a15957
999 _c24715
_d24715