| 000 | 00575pab a2200169 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
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| 041 | _aENG | ||
| 082 |
_a _b |
||
| 100 | _aSeth Meera | ||
| 245 | _aWho Pays for Brand Building? | ||
| 260 |
_aBusiness World _bSept 10, 2001 _c0 |
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| 300 | _a52-58pp. | ||
| 650 | _aCase Study-Brand Building | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR3328.pdf | ||
| 906 | _a15925 | ||
| 999 |
_c24683 _d24683 |
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