000 00603pab a2200169 454500
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040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aParasuraman A.
245 _aSuperior Customer Service and Marketing Excellence
260 _aVikalpa
_bJuly-Sept 2000
_c0
300 _a3-13pp.
650 _aCustomer Service,<Service Quality>
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR3292.pdf
906 _a15889
999 _c24647
_d24647