000 00590pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aLehmann D R
245 _aHow Do Customers and Consumers Really Behave?
260 _aJ. Marketing
_bV63, Special Issue99
_c0
300 _a14-32Pp.
650 _aConsumer Behavior
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR2491.pdf
906 _a15089
999 _c23847
_d23847