000 00590pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aRaghubir & Corfman
245 _aWhen do Price Promotions Affect Pretrial Brand Evaluations?
260 _aJMR
_bMay-99
_c0
300 _a211-222pp.
650 _aBrand Evaluations
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR2189.pdf
906 _a14787
999 _c23545
_d23545