000 00652pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aCapron & Hulland
245 _aRedeployment of Brands, Sales Forces, and General Marketing Management Expertise Following- Horizontal Acquisitions:
260 _aJ. Marketing
_bApr-99
_c0
300 _a41-54pp.
650 _aBrands, Marketing
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR2107.pdf
906 _a14705
999 _c23463
_d23463