| 000 | 00690pab a2200169 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _b |
||
| 100 | _aBarone & Miniard | ||
| 245 | _aHow and When Factual ad Claims Mislead Consumers: Examining the DeceptiveConsequences of Copy*Copy Interactions for Partial Comparative Advertisements | ||
| 260 |
_aJMR _bFeb-99 _c0 |
||
| 300 | _a58-74pp. | ||
| 650 | _aAdvertising, Mislead Consumers | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR2070.pdf | ||
| 906 | _a14668 | ||
| 999 |
_c23426 _d23426 |
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