000 00578pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aKanagal N B
245 _aPublic Image and Marketing Strategy
260 _aIndian Management
_bJan-Feb 1999
_c0
300 _a58-64pp.
650 _aMarketing Strategy
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR1925.pdf
906 _a14523
999 _c23281
_d23281