000 | 00578pab a2200169 454500 | ||
---|---|---|---|
008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a _b |
||
100 | _aKanagal N B | ||
245 | _aPublic Image and Marketing Strategy | ||
260 |
_aIndian Management _bJan-Feb 1999 _c0 |
||
300 | _a58-64pp. | ||
650 | _aMarketing Strategy | ||
856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR1925.pdf | ||
906 | _a14523 | ||
999 |
_c23281 _d23281 |