| 000 | 00556pab a2200169 454500 | ||
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| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _b |
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| 100 | _aMathur S | ||
| 245 | _aIn the Indian Passion Arena | ||
| 260 |
_aA & M _b15-Feb-99 _c0 |
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| 300 | _a18-21pp. | ||
| 650 | _aAdvertising, Coca Cola | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR1814.pdf | ||
| 906 | _a14412 | ||
| 999 |
_c23170 _d23170 |
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