000 00529pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aPovaiah Roshun
245 _aBrands in Arms
260 _aA & M
_b31-Dec-98
_c0
300 _a50-51pp.
650 _aIT
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR1701.pdf
906 _a14299
999 _c23057
_d23057