000 00578pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _a
245 _aLong Playing Soap Opera
260 _aBusiness World
_b22 Jul-6 Aug, 1998
_c0
300 _a102-107pp.
650 _aCase Study-Benito India, Positioning
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR1627.pdf
906 _a14225
999 _c22983
_d22983