000 00569pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aMuneer Muhamed
245 _aIran's Born-Again Advertising
260 _aA & M
_b15 Sept. 1998
_c0
300 _a36-37pp.
650 _aAdvertising, MNC Brands
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR1387.pdf
906 _a13985
999 _c22743
_d22743