| 000 | 00538pab a2200169 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _b |
||
| 100 | _aMenon G | ||
| 245 | _aStrategic Media Buying Weapon | ||
| 260 |
_aA&M _b15-Aug-98 _c0 |
||
| 300 | _a24-25pp. | ||
| 650 | _aMedia | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR1320.pdf | ||
| 906 | _a13918 | ||
| 999 |
_c22676 _d22676 |
||