| 000 | 00655pab a2200169 454500 | ||
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| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
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| 041 | _aENG | ||
| 082 |
_a _b |
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| 100 | _aMurry John P. & Heide Jan B. | ||
| 245 | _aManaging Promotion Proogram Participation Within Manufacturer-Retailer Relationships | ||
| 260 |
_aJournal Of Marketing _bJan-98 _c0 |
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| 300 | _a58-68pp. | ||
| 650 | _aPromotion, Retailer, Manufacturer | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR896.pdf | ||
| 906 | _a13494 | ||
| 999 |
_c22252 _d22252 |
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