000 00592pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aZaltman Gerald
245 _aRethinking Market Research: Putting People Back In
260 _aJMR
_bNov-97
_c0
300 _a424-437pp.
650 _aMarketing Research, Communication
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR701.pdf
906 _a13299
999 _c22057
_d22057