| 000 | 00603pab a2200169 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _b |
||
| 100 | _aAbe Makoto | ||
| 245 | _aHousehold-Level Television Advertising Exposure Model | ||
| 260 |
_aJMR _bAug-97 _c0 |
||
| 300 | _a394-405pp. | ||
| 650 | _aTele-Marketing, Television Advertising, Media | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR700.pdf | ||
| 906 | _a13298 | ||
| 999 |
_c22056 _d22056 |
||