| 000 | 00638pab a2200169 454500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _b |
||
| 100 | _aDrumwright Minette | ||
| 245 | _aCompany Advertising With A Social Dimension: The Role Of Noneconomic Criteria | ||
| 260 |
_aJournal Of Marketing _bOct.96 _c0 |
||
| 300 | _a71-87pp. | ||
| 650 | _aAdvertising, Social Advertising | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR666.pdf | ||
| 906 | _a13264 | ||
| 999 |
_c22022 _d22022 |
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