000 00566pab a2200169 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aJayshankar M
245 _aLittle Spenders
260 _aA & M
_b16-31 March 1997
_c0
300 _a106-108pp.
650 _aChildern's Products, Advertising
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR222.pdf
906 _a12820
999 _c21578
_d21578