000 00585pab a2200181 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aKarmali N
245 _aNow, Over to KEKI
260 _aBusiness India
_b12-25 Aug 1996
_c0
300 _a54-61pp.
490 _aHindustan Lever
650 _aHindustan Lever
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR193.pdf
906 _a12791
999 _c21549
_d21549