| 000 | 00573pab a2200181 454500 | ||
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| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
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| 041 | _aENG | ||
| 082 |
_a _b |
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| 100 | _aDa C S | ||
| 245 | _aWhat is the Right Spend | ||
| 260 |
_a26-Apr-93 _b26-Apr-93 _c0 |
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| 300 | _a100pp. | ||
| 490 | _adaCunha Associates | ||
| 650 | _aAdvertising | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR9.pdf | ||
| 906 | _a12607 | ||
| 999 |
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