000			00956pab a2200205 454500
008			140923b2002 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bRat
100			_aRatna C S V
245			_aFocus on Profits
250			_a11
260			_aChartered Financial Analyst _bNov _c2002
300			_a83-87p.
490			_v8
520			_aSamsung's sales-focused strategy mired the company in deeptrouble-uncontrolled production led to global oversupply,which ultimately meant heavy discounts on its merchandise thereby adding to its losses. But then the shift to a profit-thrust strategy that emphasizes streamlined and controlled production turned the company around.
650			_aCase Study-Turnaround,
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR4787.pdf
906			_a12551
999			_c21309 _d21309