000			01197pab a2200205 454500
008			140923b2002 xxu||||| |||| 00| 0 eng d
040			_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai
041			_aENG
082			_a _bSet
100			_aSeth Meera
245			_aIs There a Prime Time on Radio ?
250			_a23
260			_aBusiness World _bNov 4 _c2002
300			_a47-52p.
490			_v22
520			_aLack of differentiation between Suno 94.5 FM and the other channels is one of the big issues involved. It's not about battling perceptions that radio doesn't work, but creating a strong station with a critical mass of listeners in some areas. The one who did not mind advertising on radio, were the premium fellows. The radio sets itself are cheap, unlike a T V but relevance of such products was not high for all. Nowadays all radio heads agreed that this is the time to grow the medium. Each one earnestly grabbed advertisers, thus unleashing intra-station competition.
650			_aCase Study-Media,
856			_uhttp://192.168.6.13/libsuite/mm_files/Articles/AR4819.pdf
906			_a12535
999			_c21293 _d21293