000 00607pab a2200193 454500
008 140923b2003 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bSet
100 _aSeth Meera
245 _aWhen Consumers are Wrong
250 _a45
260 _aBusiness World
_bApr 7
_c2003
300 _a45-48 pp.
490 _v22
650 _aCase Study-Consumers,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR5311.pdf
906 _a11989
999 _c20748
_d20748