000 00602pab a2200193 454500
008 140923b2003 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bKoh
100 _aKohli Vanita
245 _aHeir Today, Gone Tomorrow
250 _a41
260 _aBusiness World
_bMar 10
_c2003
300 _a20-26 pp.
490 _v22
650 _aAdvertising,
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR5210.pdf
906 _a11827
999 _c20586
_d20586