| 000 | 00696pab a2200205 454500 | ||
|---|---|---|---|
| 008 | 140923b2003 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a _bBal/Gho |
||
| 100 | _aBalachander Subramanian | ||
| 245 | _aReciprocal Spillover Effects : A Strategic Benefit of Brand Extensions | ||
| 250 | _a1 | ||
| 260 |
_aJournal Of Marketing _bJan _c2003 |
||
| 300 | _a4-13 pp. | ||
| 490 | _v67 | ||
| 650 | _aBrand Extension, | ||
| 700 | _aGhose Sanjoy | ||
| 856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR5218.pdf | ||
| 906 | _a11819 | ||
| 999 |
_c20578 _d20578 |
||