000 01287pab a2200181 454500
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040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_b
100 _aSeth Meera
245 _aReading a Woman's Mind
260 _aBusiness World
_bSept 26,2000
_c0
300 _a35-40pp.
520 _aWith enormous and varied magazines being published in English and regional languages for women of different social backgrounds, that drawing inferences or conclusions about their reading habits or preferences is difficult as they have markedly different reading habits.The reading habits are found from the circulation of the magazine which in depends on sale of number of copies and dividing there too by each other give readership per copy RPD Reading habits of women fall in different slots as their backgrounds homeloving outgoing, etc.The variances are so diverse that it will not be possible to demarcate or incorporate all the subjects that will data to all the categories of women in a single Meagan.
650 _aCase Study : Woman
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR3263.pdf
906 _a11720
999 _c20479
_d20479