000 00682pab a2200205 454500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bJha/Agr
100 _aJhaveri Ami
245 _aPrecisely Wrong and Roughly Right : Brand Valuations
250 _a3
260 _aSmart Manager
_bJul - Sept , 2003
_c0
300 _a61-85 pp.
490 _v2
650 _aBrand Valuation, Advertising,
700 _aAgrawal Sanjiv
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR5699.pdf
906 _a11526
999 _c20286
_d20286