000 | 00682pab a2200205 454500 | ||
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008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a _bJha/Agr |
||
100 | _aJhaveri Ami | ||
245 | _aPrecisely Wrong and Roughly Right : Brand Valuations | ||
250 | _a3 | ||
260 |
_aSmart Manager _bJul - Sept , 2003 _c0 |
||
300 | _a61-85 pp. | ||
490 | _v2 | ||
650 | _aBrand Valuation, Advertising, | ||
700 | _aAgrawal Sanjiv | ||
856 | _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR5699.pdf | ||
906 | _a11526 | ||
999 |
_c20286 _d20286 |