000 00664pab a2200205 454500
008 140923b2003 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a
_bWay/Col
100 _aWaylan Robert E
245 _aCustomer Connected Strategies
250 _a3
260 _aGeneral Management Review
_bApr - Jun
_c2003
300 _a18-23 pp.
490 _vI
650 _aCRM, Customer Strategy,
700 _aCole Paul M
856 _uhttp://192.168.6.13/libsuite/mm_files/Articles/AR5536.pdf
906 _a11315
999 _c20076
_d20076