000 00520cam a22001694a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKri
100 _aKrishnamurthy K
245 _aMarketing Planning
260 _aMumbai
_bRegal Press
_c2004
300 _a298p.
650 _aMarket Plan
650 _aMarketing Management
906 _a18867
999 _c19113
_d19113