000 00530cam a22001694a 4500
008 140923b1998 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSHE
100 _aSherlekar A
245 _aMarketing Management
260 _aMumbai
_bHimalaya Publishing
_c1998
300 _a555pp.
520 _aMaster : 10703
650 _aMarketing Management
906 _a11178
999 _c19026
_d19026