000 00630cam a22001934a 4500
008 140923b1995 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKAL
100 _aKalyani A.V.
245 _aBusiness Studies
250 _athird
260 _aMumbai
_bHimalaya Publishing
_c1995
300 _a357pp.
520 _aMaster : 9998
650 _a,Kalyani A.V.,Business Studies,Paranjape V.D.,Iyer S.N.,Marketing
650 _aMarketing Management
906 _a10505
999 _c18957
_d18957