000 00527cam a22001814a 4500
008 140923b1989 xxu||||| |||| 00| 0 eng d
020 _a007099675X
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bWRI
100 _aWright John S.
245 _aAdvertising
250 _a5th
260 _aNew Delhi
_bTata McGraw Hill
_c1989
300 _a545pp.
520 _aMaster : 279
906 _a5069
999 _c1888
_d1888