| 000 | 00549cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b1984 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471806889 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bBOL |
||
| 100 | _aBolen William H | ||
| 245 | _aAdvertising | ||
| 250 | _a2nd | ||
| 260 |
_aNew York _bJohn Wiley _c1984 |
||
| 300 | _a649pp. | ||
| 520 | _aMaster : 636 | ||
| 650 | _aAdvertising | ||
| 906 | _a5064 | ||
| 999 |
_c1887 _d1887 |
||