000 00579cam a22001814a 4500
008 140923b1988 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bCAM
100 _aCameron M
245 _aMarketing
260 _aLondon
_bPenguin
_c1988
300 _a300pp.
520 _aMaster : 2461
650 _a,Cameron M,Marketing,Rushton Angela,Carson David,Marketing
650 _aMarketing Management
906 _a10056
999 _c18854
_d18854