000 00543cam a22001694a 4500
008 140923b1982 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bWIL
100 _aWilson R.M.S.
245 _aManagement Controls and Marketing Planning
260 _aLondon
_bHeinemann
_c1982
300 _a224pp.
520 _aMaster : 1877
650 _aMarketing Management
906 _a10054
999 _c18853
_d18853