000 00585cam a22001814a 4500
008 140923b1998 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSTO
100 _aStone Merlin
245 _aDirect Hit
260 _aDelhi
_bMacmillan
_c1998
300 _a316pp.
520 _aMaster : 9594
650 _a,Stone Merlin,Direct Hit,Davies Derek,Bond Alison,Marketing
650 _aMarketing Management
906 _a10042
999 _c18852
_d18852