000 00650cam a22001814a 4500
008 140923b1992 xxu||||| |||| 00| 0 eng d
020 _a1557381690
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bROB
100 _aFearon Robert
245 _aAdvertising that Works: How to Create a Winning Advertising Program for Your Company
260 _aNew Delhi
_bCapital Books
_c1992
300 _a205pp.
520 _aMaster : 5143
650 _a,Fearon Robert,Advertising that Works : How t,Creativity
906 _a5046
999 _c1875
_d1875