000 00612cam a22001814a 4500
008 140923b1989 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658
_bALS
100 _aAlsop Ronald
245 _aWall Street Journal on Marketing (P)
260 _aNew York
_bMentor Books
_c1989
300 _a302pp.
520 _aMaster : 4803
650 _a,Alsop Ronald,Wall Street Journal on Marketi,Abrams Bill
650 _aGeneral Management
906 _a9323
999 _c18634
_d18634