000 00546cam a22001814a 4500
008 140923b1989 xxu||||| |||| 00| 0 eng d
020 _a0876926227
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659.1
_bAAK
100 _aAaker David A
245 _aAdvertising Management
250 _a3rd
260 _aNew Delhi
_bPrentice Hall Of India
_c1989
300 _a564pp.
520 _aMaster : 3072
906 _a4951
999 _c1841
_d1841