000 00658cam a22001934a 4500
008 140923b1989 xxu||||| |||| 00| 0 eng d
020 _a0137878052
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.81
_bQUE
100 _aQuelch John A.
245 _aSales Promotion Management
260 _aNew Jersey
_bPrentice Hall Of India
_c1989
300 _a350pp.
520 _aMaster : 5020
650 _a,Quelch John A.,Sales Promotion Management,Consumer Durables,Packaged goods
650 _aSales Management
906 _a4863
999 _c1824
_d1824