000 00538cam a22001694a 4500
008 140923b0 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKot
100 _aKotler Philip
245 _aPrinciples of Marketing Management
250 _a3rd
260 _aMumbai
_bPrentice Hall Of India
_c0
520 _aMaster : 1528
650 _aMarketing Management
906 _a6710
999 _c17991
_d17991