000 00699cam a22002054a 4500
008 140923b1990 xxu||||| |||| 00| 0 eng d
020 _a002946269X
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bMOW
100 _aMowen John C.
245 _aConsumer Behavior
250 _a2nd
260 _aNew Delhi
_bMacmillan
_c1990
300 _a814pp.
520 _aMaster : 3842
650 _a,Mowen John C.,Consumer Behavior,Psychographics,Learning,Cognitive Learning,Models of Memory,Social Groups,Sub-Culture
650 _aConsumer Behavior
906 _a4737
999 _c1782
_d1782