000 | 00699cam a22002054a 4500 | ||
---|---|---|---|
008 | 140923b1990 xxu||||| |||| 00| 0 eng d | ||
020 | _a002946269X | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.834 _bMOW |
||
100 | _aMowen John C. | ||
245 | _aConsumer Behavior | ||
250 | _a2nd | ||
260 |
_aNew Delhi _bMacmillan _c1990 |
||
300 | _a814pp. | ||
520 | _aMaster : 3842 | ||
650 | _a,Mowen John C.,Consumer Behavior,Psychographics,Learning,Cognitive Learning,Models of Memory,Social Groups,Sub-Culture | ||
650 | _aConsumer Behavior | ||
906 | _a4737 | ||
999 |
_c1782 _d1782 |