| 000 | 00762cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 140923b1993 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070387672 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.834 _bLOU |
||
| 100 | _aLoudon David | ||
| 245 | _aConsumer Behavior : Concepts and Applications | ||
| 250 | _a4th | ||
| 260 |
_aNew York _bMcGraw Hill _c1993 |
||
| 300 | _a788pp. | ||
| 520 | _aMaster : 6541 | ||
| 650 | _a,Loudon David,Consumer Behavior : Concepts a,Bitta Alnert,Market Segmentation,Cultural Values,Sub-Culture,Social Groups,Learning,Attitude,Buyer Behaviour | ||
| 650 | _aConsumer Behavior | ||
| 906 | _a4651 | ||
| 999 |
_c1743 _d1743 |
||