000 00515cam a22001694a 4500
008 140923b1987 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bMAT
100 _aMathur Navin
245 _aPress Advertising
260 _aMumbai
_bHimalaya Publishing
_c1987
300 _a256pp.
520 _aMaster : 1775
650 _aAdvertising
906 _a5009
999 _c17315
_d17315