| 000 | 00670cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b1994 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bCHU |
||
| 100 | _aChunawalla S.A. | ||
| 245 | _aAdvertising: Theory and Practice | ||
| 250 | _a2nd | ||
| 260 |
_aMumbai _bHimalaya Publishing _c1994 |
||
| 300 | _a419pp. | ||
| 520 | _aMaster : 6299 | ||
| 650 | _a,Chunawalla S.A.,Advertising : Theory and Pract,Kumar K.J.,Subramanian G.V,Media,Market Segmentation | ||
| 650 | _aAdvertising | ||
| 906 | _a5006 | ||
| 999 |
_c17312 _d17312 |
||